Reinforcement theory~ =D

i recently had studied about the reinforcement theory during my lecturer clas.... reinforcement theory  is been developed by Joseph Klapper and articulated in his book The effects of mass communication(1960)...this theory generally states that people seeks out (through mass media ) and remember information that provide cognitive support for their pre existing attitudes and beliefs...

* the main assumption that guides this theory is that people do not like to be wrong and often feel uncomfortable when their beliefs are challenged...

i can so easily get know and understand about the reinforcement theory because this theory has been happened on me before =D i still remember that time... when i just bought a new phone xxx, i ran and show off to all of my best friend...

hey dude.... i feel so different today..

hmm? why?

i just bought a new phone... xxx brand

brand xxx?? oh~~ huhuhuhu~~ stupid... that phone outdated dy la... hahahah!!!!

..................................... i... at least this phone can call ,sms and on/off.
i don't really care about the thing other than that..(*friend laughing.)...Don't laugh ! i'm serious!!

-,-